The annual turnover of Yandex, according to preliminary estimates, in comparison with 2008 increased by 14% and amounted to 8.7 billion rubles. As before, most of the company”s revenues - about 86% - brings contextual advertising. Another about 11% - in media, said the report “Yandex”.

“Contextual advertising has confirmed its sustainability as a business model, - says Alexey Tretyakov, commercial director of the company. - During the crisis, many advertisers have chosen her among all advertising mediums. Contextual advertising on” Yandex “allows you to tightly control the budget and addressed the most concerned part of the audience. Therefore, even those advertisers who have been forced to cut their advertising budgets will be treated to the context. The crisis has affected the average amount of advertising budget on one client - it has decreased, but the total number of clients increased from 2009 by 55%. For 2009 Yandex display ads, more than 120 thousands of advertisers. ”

Internet advertising - the only sector which showed growth against the backdrop of general decline in the advertising market in 2009. The total volume of the advertising market, according to the ACAR for October 2009 decreased by 30%. At the same time in media Internet advertising for the first 9 months of 2009 grew by 3%. A growing market content for the entire year 2009, according to the calculations of experts, is not less than 10%.

According to TNS Russia, a monthly audience of “Yandex” has grown over the year by 29% and in December 2009 amounted to 22.7 million users - is the largest portal in RuNet. According to ComScore, in 2009, “Yandex” has become the fastest growing search engine in the world - the growth of the number of search queries was 91%.

In 2009, “Yandex” has launched a new search platform, which uses its own original algorithm for machine learning (MatrixNet), which allowed, in particular, show the local search results to users in 1250 Russian cities.
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