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vacancies already made an application several large companies.

intention to make wine in packages have several major operators of the market. Although still the company did not venture to launch their brands in the segment, where manufacturers have worked cheap fortified wines.

initiators of the introduction of minimum retail prices (MRC) said about the dominance of the market wines of low quality due to the fact that the product in the manufacture of fix by the addition of rectified spirit, and sweetens with sugar.

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being drafted producing packaged wine from the First National Wine Holding (PNVH, HM INKERMAN). “It is the question of whether to build a new line and make yourself, or use someone else”s facilities,” - said the director of marketing PNVH Sergey Kolesnichenko. According to him, the Ukrainians will be able to taste the wine under a new brand in the second half of spring, the beginning of picnics. “Most likely, it will cost more than UAH 16. Per liter,” - he suggests.

Another major player of the alcohol market company “Alef-Vinal” (TM “Golden Amphora”) in two weeks will provide market wine in liter Tetrapak TM “Sonata”. As the Head of Marketing Anatoly Kogan, production will be established at the facilities of one of the leading producers of wine in Tetrapak. “The cost of 12-14 UAH. Per liter will be available to mainstream consumers,” - he said.

favor of the segment and the group of companies Bayadera (TM ХліÐ±Ð½Ð¸Ð¹ Dar “,” ЦельсіÐ¹ “,” Koblevo “). Their product comes out during the current week. “This will be TM Svit natural wines,” - said the president of the holding Olga Nechitailo-Ridzhok. In addition, by spring the company plans to release another brand in Tetrapak - Site de Vinos. “The new products has been established at the production facilities of the wine factory Koblevo , which is part of the CC Bayadera. The President of the Holding stressed that the new wine will be produced from own raw grape.

as forecasted by the initiators of the MRC, producers in the wine market was reduced. And it is those who have made that cheap. Now, according to Anatoly Kogan, in connection with the MRC on the market these wines come more conscientious producers. “Now we are fighting for higher MRC on wine from 12 UAH. Up to 16 UAH.” - He said.

main competitor in the segment of the wine in TetraPack be for beginners in this niche of “Sandora”. In addition to market leadership juice products, sustainable position in the segment of packaged wines occupy TM “Golden Olvia” and “Celebration Collection”. “These brands market share of wine in Tetrapak less than 40%”, - said Sergey Kolesnichenko.

However, not all companies are interested to go in this segment. According to commercial director of JV “Iceberg” (TM Chizay) Andrei Pinkevich, the production of wine in packages primarily involves low-price segment. “We make wine quality, which can pour into Tetrapak” - he said.

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